Adam Judd, the Managing Director at Discover IT will be presenting on "Culture Shock! - How to overcome the common pitfalls of localizing your website" at The Mirage, Las Vegas on the 2nd-4th November.
Adam Judd, Managing Director at Discover IT, will be exploring exactly how so many businesses can fail and struggle to develop a website that can successfully showcase their products and services on a global scale. The potential complications are far more than handling multiple-languages. The presentation will cover:
- How to structure your global website, avoiding unnecessary duplication.
- How to dynamically change the description of products and services per territory
- How to optimize your site for the search engines, so it can easily identify which countries you want to reach and what languages you use for business.